With the pandemic halting in-person events and award shows, the Advertising and Design Club of Canada was in danger of closing down. The industry-funded not-for-profit has been an institution for Canadian advertising and design since 1948.
To help raise the funds to save the ADCC, we created The ADCC All Nighter a 24-hour livestream in the style of a classic TV telethon featuring panel discussions, creative battles and Q&As. We featured some of the biggest names in advertising, design and entertainment, including industry legends like David Droga, Alex Bogusky, Paula Scher, Drake collaborator Director X, and Terry O'Reilly from CBC's Under the Influence.
And in just 24-hours, during a time we were all apart, the Canadian ad & design industries came together to raise the funds to save the ADCC.