"Hey Nick, you're working on a reverse mortgage brief for seniors," wasn't what I was hoping to hear the day I was briefed on this project. But this turned out to be an incredible experience with an amazing client that led to a really fun campaign.
HomeEquity Bank helps seniors to retire in their own homes by offering reverse mortgages. This demographic is constantly being told to downsize or relocate to assisted living, but research shows that these types of moves often reduce their quality of life.
So, HomeEquity Bank depicted seniors as they really are - empowered and human. And helped to encourage them to stay in the homes the love with the help of a reverse mortgage from HomeEquity Bank.