I had the opportunity to write this ad as part of Canadian Tire's Summer Olympic Campaign. It was voted the most popular Olympic ad in Canada, and then shortly after went on to be seen by people all over the world--over 200 Million people, in fact.
The ad was picked up by many popular Facebook pages. The message of inclusion struck a chord with viewers around the world, and the video was shared millions of times and was viewed by over 200 million people.
Here are a few other TV spots I wrote for Canadian Tire to promote the range of exclusive products they sell.